Fly Vintage & Vinyl
It’s time to be honest with ourselves and face the music: digital just doesn’t cut it! Fly Vintage & Vinyl is here to remind you that when it comes to quality sounds and the overall listening experience, vinyl can’t be beaten.
This was a project completed for Brainco’s copywriting workshop.
Out of Home
We’ll call to Minneapolis music lovers using billboards and posters around the city.
We’ll strategically place Fly’s ads in local Minneapolis music magazines. They’ll remind readers that there’s more that goes into finding good music than their Discover Weekly playlist.
PSD: freepik
Social
Using targeted advertisements, we would reach out to our audience on Instagram.
Getting Customers Excited
We’ll encourage participation from potential customers by offering a 25% coupon to anyone who plays our iSpy game.
